Grandes, luxuosas e intocáveis marcas mundiais produzem na China com qualidade superior, volume elevado e custo menor. O maior e mais fascinante mercado automotivo do planeta.
É apenas uma questão de tempo para que as marcas mundiais comecem a vender no Brasil, alguns modelos importados produzidos na China.
Competitividade e “escala”. O melhor caminho entre a lucratividade e a sobrevivência.
Orlando Merluzzi is management consultant and speaker with large experience and 32 years of career. Founder of MA8 Management Consulting Group, leads a council of well-respected senior advisors in Industry. During his career served as executive manager, director, C-Level and board member. Merluzzi is also author of a large number of articles published about ethics, education, organizational environment, management, and new borders of China abroad.
Contact: merluzzi@ma8consulting.com
View all posts by Orlando Merluzzi
