Grandes, luxuosas e intocáveis marcas mundiais produzem na China com qualidade superior, volume elevado e custo menor. O maior e mais fascinante mercado automotivo do planeta.
É apenas uma questão de tempo para que as marcas mundiais comecem a vender no Brasil, alguns modelos importados produzidos na China.
Competitividade e “escala”. O melhor caminho entre a lucratividade e a sobrevivência.
Orlando Merluzzi is business executive, senior advisor, board member, and corporate speaker with large experience and a 35-year career in the automotive sector, in Brazil and abroad. Founder of MA8 Management Consulting Group, leads a council of well-respected advisors in Industry. Served as executive manager, C-Level director, VP, ombudsman and board member. Merluzzi is also author of a large number of articles published about ethics, governance, education, organizational environment, and management.
Contact: merluzzi@ma8consulting.com
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