Grandes, luxuosas e intocáveis marcas mundiais produzem na China com qualidade superior, volume elevado e custo menor. O maior e mais fascinante mercado automotivo do planeta.
É apenas uma questão de tempo para que as marcas mundiais comecem a vender no Brasil, alguns modelos importados produzidos na China.
Competitividade e “escala”. O melhor caminho entre a lucratividade e a sobrevivência.
Orlando Merluzzi is a business executive, senior consultant, and corporate speaker with large experience and more than 30 years of career in the automotive sector. Founder of MA8 Management Consulting Group, leads a council of well-respected advisors in Industry. During his career served as executive manager, C-Level director, VP, MD, and board member. Merluzzi is also author of a large number of articles published about ethics, governance, education, organizational environment, management, and the new borders of China abroad.
Contact: merluzzi@ma8consulting.com
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